We have the incredible job of helping businesses and nonprofits thrive. Often times the business have come to us for help for a variety of needs. As part of our process in getting to know the customer, we conduct on-line research to experience the business as anyone might through their on-line presence. What has been the most surprising, consistent result? For the most part, clients do not seek out young adults as either a customer or as part of their nonprofit outreach.
Most businesses need to alter their practices to purposefully target and include young adults as part of their strategy to endure the marketplace for years to come. Keep in mind that young adults make up a significant population, providing a broad and diverse customer base for businesses.
Young adults learned about brand loyalty in youth. They are most likely going to stick with the brand they know even as they age. This generation is tech savvy and will be more responsive to your online and digital marketing strategies. Trendsetters and influencers will be a great boost to your business by spreading the word about your products and services.
Youth today are adaptable to change and more open to trying new products and services, including volunteering for a worthy cause. If nothing else, targeting youth may provide your business with insight on what their needs and wants may be, which only your business can provide.
Best of all, adapting your marketing to include young adults does not require much in resources. As always Jasmin Group is here to help you get started. Contact us at [email protected]
